What Is gOGig & How It Solves Offline Campaign Monitoring

What Is gOGig?

gOGig is a real-time offline campaign monitoring and verification platform. It gives brands, marketing agencies, and field operations teams a centralized system to track campaign execution live, verify field activity automatically, and coordinate teams across multiple cities all from a single dashboard.

In simple terms: gOGig answers the question that offline marketing has never been able to answer reliably what is actually happening on the ground, right now?

Whether you are managing outdoor hoardings across ten cities, activating 200 retail outlets, or running a BTL campaign with multiple vendors - gOGig gives every stakeholder a live, verified view of execution. Not at the end of the week. In real time.

The Problem It Was Built to Solve

Offline campaigns , outdoor advertising, in store activations, BTL events, point of sale placements are a major part of brand marketing in India. But they come with a monitoring problem that digital campaigns simply do not have.

When you run a digital campaign, every impression and click is logged automatically. When you run an offline campaign, you depend on agencies, vendors, and field agents to execute correctly often across dozens of cities at once. The information flow is fragmented, verification is manual, and by the time something goes wrong, it has usually been going wrong for days.

The most common failure points:

• Field agents submit photos from wrong locations or outside the agreed time window with no check to catch it
• Campaign managers discover missed placements days later, via WhatsApp or delayed emails
• No single source of truth coordination breaks down across threads, spreadsheets, and email
• End of campaign reports describe what was planned, not what was actually executed
• Budgets get billed for work that was never done, with no way to verify otherwise

How the gOGig Platform Works

gOGig operates across three connected layers - a mobile interface for field agents, a web dashboard for campaign managers, and an automated verification engine that runs in the background on every proof submitted.

Key Features of gOGig

Real Time Campaign Tracking Dashboard

Track everything happening in your campaign across all cities, what vendors and agencies are doing, all updating live. You can instantly compare what was supposed to happen vs what's actually happening at any point during the campaign.

Geo Tagged, Timestamped Execution Proofs

Every photo submitted is automatically tagged with GPS location and exact timestamp at the moment of capture. Tamper-resistant and independently verifiable.

Automated Fraud Detection

Wrong location, wrong time window, recycled image flagged automatically without manual review. Removes the biggest accountability gap in offline field operations.

Task Management and Assignment

Assign tasks to specific agents or vendors, set deadlines, track completion in real time. Field teams have structured responsibilities without relying on WhatsApp instructions.

Multi Stakeholder Coordination

Brands, agencies, regional coordinators, and field agents all work within one platform. Everyone operates from the same live data, with appropriate access levels.

Automated Alerts and Escalations

When a task is overdue or a proof fails, alerts are routed to the right manager instantly. Issues are surfaced within minutes not discovered in a weekly review.

Why Use gOGig?

Problems Caught in Hours, Not Days

With traditional reporting, execution gaps only surface at the post campaign debrief when it is already too late to act. gOGig shows the live status of every activity in real time, so campaign managers can immediately see what has been completed and what has not and step in while the campaign is still running.

Every Proof Is Verifiable - No Fake Reporting

Every photo submitted through gOGig is automatically checked for location and time of capture. If a proof does not match the assigned site or scheduled window, it is flagged immediately. This means brands always know that what they are seeing in the dashboard actually happened exactly where and when it was supposed to.

Course Correct While the Campaign Is Live

Live data makes mid campaign optimization possible. If completion rates in one city fall behind, you can reallocate field agents before the campaign window closes. This is simply not possible with batch reporting.

One Source of Truth for Every Stakeholder

Brand managers, agencies, and field teams all work from the same live data. No version of events problem. No "the WhatsApp says one thing, the spreadsheet says another." The record is permanent and shared.

Significant Reduction in Operational Overhead

Without gOGig, operations teams spend hours each week chasing updates, compiling reports, and manually verifying proofs. gOGig automates all of that teams redirect that time to strategy and performance.

Post Campaign Reports Are Already Built

Since all execution data is captured and verified as the campaign runs, reports can be generated at any point mid campaign or after it ends with a single click. No manual compilation, no chasing teams for updates, no waiting until everything is over. The data is always ready when you need it.

Ready to see gOGig in action?

If your team is still managing offline campaigns through WhatsApp threads, delayed spreadsheets, and end of week reports there is a better way. Visit gogig.in to book a demo and see what real time campaign visibility looks like for your operations.